Tundra Tackle Co was born on the windy, frigid plains of Central Minnesota. Windchills regularly hit -20F during hardwater season, and the short days usually have us fishing more in the dark than daylight. Years of chasing big fish through the ice left us with two common problems - wasting time with lines out of the water while glowing our baits AND keeping our baits glowing long enough to get them in the strike zone. We set out to solve both problems. Tundra Tackle Co water-activated, lighted LED lures were developed to provide optimum glow for up to 150 hours - no charging, glowing, replacing chemical sticks or hocus-pocus! Our technology has permanently changed the way people hardwater fish and now our company is dedicated to bringing even more innovation and technology to the fishing space. Our mission is to provide products that drastically increase an angler's odds at catching that once in a life time trophy.